BLAZES

Blazes are Britain's largest group of fireplace and heating retailers. The franchise network has enjoyed significant growth since appointing ATP and they now have over 40 showrooms nationwide. A national TV campaign, complemented by local press advertising, has resulted in Blazes achieving their objective of increased turnover.

ATP has also redesigned brochures, point of sale material and stationary, delivering a consistent corporate message on a national scale. A constantly evolving and innovative company, Blazes has recently introduced Central Heating Information Centres (CHIC) into their showrooms, assisting the public on all matters relating to central heating. In launching CHIC, ATP has worked closely with Blazes to produce a new corporate identity and related point of sale material.