GRUS TRAVEL

Grus Travel approached ATP as a start up operation looking to promote escorted 'high end' tours to Australia. ATP investigated the market and drew up a marketing strategy document, which included the building of an interactive website, a quality brochure design, tele-marketing operation and a national press campaign. The strategy was coordinated with an online PPC and SEO campaign and direct mail follow up.

ATP works closely with the client (who is predominately based in Australia) and has shared in the success of two years' trading for Grus that has exceeded all expectations. 2008 saw successful expansion to include escorted tours of New Zealand, and further new tours are planned for late 2009.  ATP continues to act effectively as Grus Travel's own 'marketing department'.