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![]() SEAT 2009 is proving to be an important and successful period for ATP and our long-standing relationship with SEAT. The Volkswagen-owned motor manufacturer has recently launched the innovative new Ibiza SC into the UK market, along with the new Exeo, and ATP has been heavily involved in the preparation of both point-of-sale material and press advertising on a local and national level. In early 2009, ATP expanded their service offering to SEAT by introducing an email marketing solution for the entire dealer netwok. As press advertising becomes less and less effective, dealerships are constantly looking for new ways to make their marketing expenditure more accountable. ATP's email design and broadcast service adds another low cost dimension to the dealers' advertising arsenal, and full reporting on landing and click-through details provides complete transparency. |
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