ULTRALASE

As the UK's longest established laser eye clinic, Ultralase occupies an enviable position, with a reputation for excellence that is second to none. ATP's involvement with Ultralase began at a time when the entire laser eye industry was reeling from the effects of negative publicity. Now, following an extensive company re-launch designed by ATP, Ultralase is forging ahead with a multi-faceted marketing campaign that encompasses TV, radio, direct mail and internet initiatives. ATP has delivered creative that is memorable, consolidating Ultralase's edge in a competitive environment.

"The key to working successfully with Ultralase has been to gain a full understanding of the laser eye sector and to ensure we help build a brand that reflects the importance that Ultralase places on leading technology and an excellent customer experience from initial enquiry to treatment."