Email can be used to turn those with no interest in your product into prospective customers, and loyal post-purchase customers. Statistics illustrate that it takes six to seven contacts before you can transform a prospect into a customer. Email marketing minimizes the cost and expense of keeping continuous contact with your customers via other media.

"Experts vary on the costs of selling to an existing customer. Consensus among the experts says that it's roughly 6 to 12 times less expensive to sell to an existing customer than to attract new ones."

Benefits of Email Marketing:

If your business needs to communicate and develop relationships with prospects and customers, you should utilise email. With limited time, budgets and resources, email marketing is even more important to small business' because it can make a one-person operation appear larger and more professional.