Search engine optimisation – making websites work for you
A great looking web site is one thing, but if searchers can’t find it, it’s not going to work for your business. When done well, Search Engine Optimisation (SEO) will make a web site ‘search-engine friendly’ and drive traffic to the site by ensuring it has the highest possible natural ranking on Google, Yahoo!, Bing and the other leading search engines. Unlike paid listings of a Pay Per Click (PPC) campaign, these ‘organic’ search results of a Search Engine Optimisation campaign are essentially free.

At ATP, we use ethical, tried and tested techniques to position our clients’ web sites at the top of the search engine results pages and ensure they stay there over the long term. Every Search Engine Optimisation strategy is developed to suit specific requirements and budget, and our team will work closely with you through each stage of the SEO process:

We begin with an analysis of your existing site’s Search Engine Optimisation performance.
We also look at your competitors’ sites, as an analysis of their performance and keywords can often provide essential insights into marketing to your business sector.
We research and generate keywords and phrases that will boost your site's search engine ranking. Keywords are placed in the coding section and the main body of your HTML pages. They play a vital role in allowing searchers to locate your web site and generate the rankings for your web pages in the search engines.
We optimise the content of your existing site pages in order to make them search engine friendly, and continue to offer on-going advice on how to keep your site content relevant, updated, keyword rich and user friendly.
We provide continuous SEO monitoring and evaluation. Using various tools such as Google Analytics, we will supply you with a regular analysis of how much quality traffic is coming to your site, where this traffic is coming from, the most effective keywords being used, and how effective your web site is at converting the traffic into sales. This tracking of trends and results allows us to refine and develop your Search Engine Optimisation campaign as time goes on.