CONSULTANCY

ATP can provide bespoke consultancy services for clients who feel that a full agency service is not required...

Over 25 years’ experience in our field has given ATP a unique insight into the marketing process of many successful retail companies – we know what works and we know what doesn’t! This enables us to identify ‘best practice’ techniques that go way beyond the remit of most other advertising agencies. 

We work with many of our clients at board level, providing strategic advice and often providing an initial assessment of how to get the most from their marketing spend. This not only involves lead generation in the most cost-effective way but also valuable advice on how to make the most of each lead, post acquisition, and ensure that each enquirer is encouraged to move smoothly through the customer sales journey. We use a series of KPI performance measures to achieve this but it means we can often add a level of expertise that will substantially benefit your business and add significant shareholder value.

We provide strategic advice and recommendations into all the following key areas;

• New lead acquisition
• Database management
• Efficient online marketing techniques
• The introduction of multiple ‘call to actions’
• Advice on internal systems and media source tracking techniques
• Call handling (inbound/outbound)
• Data capture methods
• Database management
• Cost-effective media-buying
• Remarketing to established customers

Numerous industry-leading companies have benefited from ATP’s consultancy, including:

• Ultralase – the UK’s longest-established laser eye provider and the subject of a £175m MBO in 2008.
• sk:n – the UK’s No.1 skin clinic chain with over 30 clinics nationwide.
• Age Partnership – the UK’s leading ‘over the phone’ equity release provider established as recently as 2004.

In all of these instances, ATP works closely with the management team of these companies and has made a significant contribution to company performance and profitability, and we could do the same for you. Conversely you just may feel that you would like an independent evaluation of your marketing model to ensure you are getting the most out of every pound spent and are not missing opportunities that may exist. ATP will be able to quickly show you where it will be possible to maximise returns on your marketing investment which in many cases will allow you to actually INCREASE your marketing expenditure with the knowledge that there is an expected return on investment of ‘X times’. A successful marketing model is the bedrock of any successful business; it is no good having the very best products if you are not able to communicate this message to your target audience in a structured and cost efficient manner. History is littered with companies that have failed with great products and others that have enjoyed considerable success on the back of a great marketing model.

Call Andrew Thirkill today on 0113 273 8555 for a strictly confidential, no-obligation discussion. We are happy to work at the highest of levels or as a project that is managed by the company’s marketing department with no other standard agency services being required.

Our advice is best served for companies that our working in the ‘B2C’ sector and where you have plans to grow your business significantly. After an initial exploratory discussion we will advise you if we feel that we will not be able to help you further.