DIRECT RESPONSE TV (DRTV)

As a means of generating brand awareness and eliciting an immediate widespread response, television advertising is unrivalled. However, it is often not exploited to its fullest potential due to fundamental issues with the commercial itself, media buying and supporting infrastructure.

Any direct response television (DRTV) commercial must present a constant, prominent and memorable call to action, driving prospects to make a telephone call and/or visit the website. In this respect, an instantly recognisable ‘magic’ telephone number is imperative, as well as a simple, logical website address.

ATP Advertising can demonstrate extensive experience in scripting and producing successful DRTV creative and can source memorable telephone numbers to maximise viewer responses.

In addition to direct response TV (DRTV), ATP Advertising is able to offer outstanding airtime buying capabilities, at the lowest possible cost per thousand prices, thus maximising overall impacts.