Making an impact
Great Rail Journeys/Rail Discoveries
Premium escorted rail holidays to over 55s
Due to inflexible production lead times, the client was unable to take advantage of discounted late space newspaper and magazine opportunities. Moreover, the same inflexibility hampered the client’s ability to decide advertising content at short notice in response to market changes.
To overhaul the client’s advertising production process with the objective of reducing production lead times with no loss of content accuracy.
The UK's longest-established laser eye provider
Despite strong customer enquiries, Ultralase were experiencing dissatisfactory levels of conversion to treatment resulting in a high cost per acquisition that was hampering overall financial performance
To review the customer acquisition marketing process at all stages with the objective of converting more enquirers to treatment.
VW owned car manufacturer
Part of the Volkswagen Group, SEAT UK needed a means to make their centrally created tactical sales promotion campaigns available and adaptable to a network of 130 UK dealerships.
To establish a central marketing hub whereby individual dealerships could view and request ‘official’ marketing collateral that would be tailored to their precise local requirements and delivered efficiently.
One of the UK's leading providers of retirement solutions
With a database of over 250,000 enquirers aged 55+, Age Partnership identified the opportunity to produce a magazine-style direct mail piece but had no prior experience of delivering such a project.
The challenge: To produce a compelling magazine with a combination of lifestyle, age-appropriate content and relevant financial services content to maximise cross-selling opportunities.
To produce a compelling magazine with a combination of lifestyle, age-appropriate content and relevant financial services content to maximise cross-selling opportunities.