Although a highly effective source of enquiries for companies of all sizes, the world of press advertising can be nonetheless daunting. ATP offers expert advice on choice of media, rate negotiation and creative execution to ensure clients reap the best possible return on their investment.
Great Rail Journeys & Rail Discoveries
As a leading provider of over 300 luxury escorted tours worldwide, Great Rail Journeys are a frequent advertiser in national press and a wide variety of magazines. ATP delivers this sizeable production task.
The artwork requirement is challenging: numerous different tours with unique itineraries, each supplied close to copy deadline with up-to-the-minute pricing and departure details. Operating as a hub between client, media buyer and publication, ATP ensures all material is delivered on-time, every time.
For 16 years, ATP operated SEAT Marketing Support, a one-stop service providing advertising resources to the 120-strong SEAT dealer network. These ranged from standard advert templates to bespoke materials for unique dealer events, and include press advertising, web banners, HTML emails, direct mail and POS.
ATP provided further support to SEAT’s Fleet network, delivering workable, cost-effective solutions that achieve cut-through in the competitive B2B market.
Even when part of a major brand, ATP helps every client bring their own unique flavour to the fore, with eye-catching creative for personalised sales promotions and one-off events.