Although outdoor advertising may be one of the oldest traditional media channels, it has seen many innovations in recent years and remains a core tool for several ATP clients. Digital screens allow much greater flexibility than ever before, now offering multiple creative executions and day-part targeting for greater campaign efficiencies.
With a constant requirement for new volunteers to participate in clinical trials, Labcorp have consistently embraced outdoor media in order to reach a dynamic, metropolitan audience. ATP have overseen dynamic outdoor campaigns at transport hubs, key roadside locations and busy shopping areas, all targeted to deliver specific audience populations.
As part of a sponsorship package with Leeds Rhinos, ATP devised a series of animated digital hoardings for Tile Giant, to display in front of thousands of spectators in Headingly Stadium. Other clients, including Age Partnership, Pure Retirement and Labcorp have also executed similar animations from ATP, at both Headingly and Elland Road.
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Freedom Clinics, Canary Wharf window graphics
Based in London’s vibrant Canary Wharf Shopping Centre and sitting amongst illustrious company, Freedom Clinics approached ATP with a brief to achieve cut through in a highly commercial environment. Employing striking outdoor panels and digital screens, Freedom Clinics now boasts eye-catching frontage that’s impossible to ignore.