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Strategy - Consultancy Service
With our broad experience across the entire marketing mix, ATP is uniquely placed to provide consultancy and strategic input at Board level.
Ultralase/sk:n clinics
ATP was appointed by the owners of both sk:n clinics and Ultralase to perform a total marketing audit and identify development areas/opportunities to refine spending.
In both instances, the businesses were radically transformed, with major shifts into online marketing to drive new customer acquisition.
In the case of Ultralase, the upturn in the company’s fortunes was described by one banker as...
the most remarkable I've ever seen
Media Buying
Having developed a creative treatment, the success of a campaign will depend enormously on its delivery. The choice of media open to advertisers is wide and complex – TV, radio, press, email, online, outdoor, direct mail – but ATP carries the expertise in-house to advise, negotiate and book media space on our clients’ behalf.
When budgets are tight and every penny of marketing spend is accountable, ATP’s media buying experience will ensure that press adverts run in the best positions,
TV adverts are broadcast in the optimal daypart and direct mail letters land on the right doorsteps.