For such an established industry, the possibilities of print media are constantly evolving. ATP’s clients have embraced the innovations afforded by digital print and personalisation techniques, which bring an added dimension to how their messages are delivered and assimilated by consumers.
As part of an initiative to re-energise fleet sales, SEAT UK briefed ATP to prepare a marketing brochure to target fleet managers and other decision makers. Although strictly following SEAT’s corporate guidelines, the brochure allowed ATP to push the SEAT range in a much more forceful way than before, kick-starting a resurgence in SEAT’s fleet presence.
A more reassuring angle was required for this Covance brochure, a helpful guide for volunteers taking part in medical drug trials. The tone is warm and friendly, and is synchronised perfectly with all other marketing collateral within and outside of the clinic.